Introducing the New IMRA Surgical: Ethical Surgical Training Solutions Without Sacrifice

IMRA Surgical has always stood for something bigger than just surgical training. But the time has come to pivot, refine, and lead with even greater clarity. That’s why we’re proud to introduce the new IMRA: a product-focused company with a clear vision to deliver ethical surgical training solutions without sacrifice.

We’ve reimagined our brand, streamlined our messaging, and built a new learning ecosystem designed for the needs of today’s surgeons, educators, and device innovators. Our new look, feel, and philosophy reflect what our customers have always wanted: access to smarter, more consistent, more ethical training.

Why It Was Time to Pivot

The world of surgical training has changed—but many providers and manufacturers are still stuck with outdated tools. Cadavers are costly and limited. Animal labs raise ethical questions and often fail to mirror real procedures. Shadow training lacks standardization, and simulation models can be inconsistent.

At IMRA, we saw the gap—and the growing need to fill it. Training shouldn’t require compromise. It shouldn’t come at the cost of access, quality, or ethics. So we evolved.

This new direction positions IMRA not just as a supplier of models, but as a partner in innovation—backed by a product line and support system that fits the real-world needs of the people who use it.

What’s New at IMRA Surgical

You’ll notice a number of changes when you visit our new website. But beyond the clean design and streamlined navigation, here’s what’s actually changed—and what it means for you:

1. A Product-Focused Approach

We’re no longer just a training solutions company—we’re a product company. Our high-fidelity, synthetic surgical training models are the centerpiece of our offering. Each model is designed to replicate key procedures with accuracy, consistency, and repeatability—so you can train your team or demonstrate your device with confidence.

2. A Seamless Learning Ecosystem

Products are just the beginning. The new IMRA includes education, training, and ongoing support—all built into a cohesive experience. Whether you’re a surgeon looking to sharpen skills or a device company preparing to go to market, we’ve built an ecosystem that adapts to your workflow and mission.

3. Virtual Product Demos Now Available

Not ready to buy? No problem. Our full fleet of surgical training models are now available to preview through virtual demos. You can view, compare, and evaluate each solution in real time—well before you place an order. It’s part of our commitment to accessibility and transparency.

4. Our Mission: No Sacrifice Required

At the heart of everything we do is this belief: surgical training should never require a tradeoff. That’s why our new tagline—ethical surgical training solutions without sacrifice—sits at the center of our brand.

Too many training options sacrifice:

• Time: with long setup and cleanup cycles.
  
• Access: with limited availability or high cost.
  
• Ethics: with outdated or controversial methods.
  
• Consistency: with unpredictable models or conditions.
  
• Scalability: with tools that don’t adapt to growth.
  

We’re solving all five.

What Hasn’t Changed

While the look and focus are new, our commitment remains the same. IMRA is still led by a team of clinicians, educators, and innovators who understand what’s at stake in surgical education. We still build every model with precision. And we still believe relationships matter as much as results.

What It Means for Our Customers

Whether you’re a hospital system training residents, a device company scaling sales, or a global teaching institution looking for consistency—you’ll find a better fit with the new IMRA.

Here’s how:

• Surgeons and Residents: Train on your time, with repeatable models that simulate real procedures.
  
• Medical Manufacturers: Launch faster and train smarter—without compromising ethics or access.
  
• Teaching Hospitals: Standardize curriculum across cohorts with affordable, scalable solutions.
  
• Health Systems: Reduce risk, cost, and time with efficient training options that don’t require labs or cadavers.
  

We’re Just Getting Started

This is only the beginning. The new IMRA is actively expanding its product lines, onboarding new partner institutions, and setting the standard for modern surgical training worldwide.

We’ve said goodbye to sacrifice. And we’ve said yes to a future where ethical, accessible, and effective training is the norm—not the exception.

Want to be part of that future? Explore our site, book a virtual demo, or contact us to learn more.

Let’s reshape the future of surgical training—together.

Ready to Explore the New IMRA?

➡ Visit imrasurgical.com to discover our products, courses, and how we’re helping transform surgical education—for good.  Reach out for more info, demos, or partnership opportunities.

Special thanks to our brand and design partners at Tribe Consulting Agency for our new look and feel.